A fun Halloween themed logo dress up for integrating delight into iHeart's products.
How might we integrate delight into iHeartRadio's products to give the app a human touch?
Graphic Designer
Uta Knablein
Justin Chen
Stanley Belliard
Ada Guo
A2019
(2 Weeks)
1. The logo was used in a Marketing campaign in 2019 to give users a free trial of the All Access experience.
2. The logo was used on all platforms in October 2019 and 2020.
Historically, iHeartRadio has always done a logo dress-up when the holidays roll around.
I began brainstorming by sketching out different ideas.
Though the white ghost contrasted well with a dark background, it was lost in the white background. I played around with different ways to display the logo in instances where the background was white.
